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ink cartridge hobby becomes franchise

by:Colorunion     2020-10-14
Australian businessman Brian Stoke began refilling old computer printer cartridges in his garage in 1988.
His hobby has grown into a viable business, and by 1997 he and his partners have opened an international franchise company, Cartridge World, in Adelaide, Australia, which currently has more than 500 worldwide
However, in the printer ink industry dominated by power companies such as HP, the new price of the ink cartridge world is still insignificant.
HP, the league.
Many people are struggling with quality control issues and questionable public images of cheap ink transactions that are often triggered by spammail messages.
Some companies face legal challenges for large printer manufacturers.
The printer business is often compared to the blade business, and a large part of the revenue from the blade business comes from the sale of the refill.
Total HP revenue
Boris Elisman said that, for example, Packard\'s imaging and printing business last year was \"about $22 billion, of which about $12 billion was supplies and $10 billion was printers \", the company is responsible for the vice president of marketing and sales of imaging and printing supplies.
Printer manufacturers are eager to avoid refilling that offers consumers a cheaper option.
Cartridge World believes that with flexible franchisees and good service, it can attract the business of computer users who are tired of paying $30 or more for new cartridges.
It says the concept of re-using cartridges has attracted consumers with environmental awareness.
Demand for ink will only grow.
Cartridge World opened its first franchise store in the United States in Naples, Florida. , last summer;
65 stores are now open or under construction in this country.
The company\'s business is simple: it will ink jet and toner cartridges (
In most cases, when the customer is waiting)
It\'s about half the price of new cartridges sold by printer manufacturers.
It also sells some brands.
The name of the cartridge re-built and refilled by the smaller company and the \"re-manufactured \".
\"We open stores at the rate of one store per day around the world,\" said Bert Yakin, chief executive of Ink Cartridge World North America.
The biggest market now is Australia. We have 175. plus stores.
There are nearly 200 stores in the UK, but for us, the biggest market in the world will be the United States.
We expect 150 stores to open in the US by the end of this year. S.
\"The ink cartridge business is full of small sellers, some operating on the Internet, and some selling to businesses by mail.
But large printer manufacturers still account for more than 95% of the cartridge market.
Meanwhile, national retailers like Staples and Office Depot have started selling remanufactured cartridges, and printer manufacturers have improved their rebate and return plans to lock in customers.
\"Hardware is fairly flat in revenue growth,\" Angele Boyd, group vice president of market research firm IDC, said of the printer business . \".
But she pointed out that the number of pages printed is growing and driving the growth of the ink cartridge market.
The NPD Group said the retail market for ink cartridges in the United States alone was $4.
It was $15 billion in 2003, up from $3.
At 7 billion in 2002, Hewlett had a market share of nearly 55%.
HP, Limeng, Epson, Canon Communication 41%.
\"Quite frankly, tankers and remanufacturers often hover at the same percentage in market share,\" she said. Boyd said.
\"Even though their prices are lower, they don\'t seem to get a share as you expect.
\"Part of the problem is that it is considered that the quality of the cartridge printing for refilling and re-manufacturing is poor.
Jim Forrest, a senior analyst at Lyra Research, said the industry is not starting well.
Of course, printer manufacturers are eager to point out that the survey shows that many non-
Brand ink cartridges print fewer pages than brands
Name the cartridge and often make photos of lower quality.
\"About five, six, seven years ago, there were a lot of so-called drilling and filling operators,\" Mr. Forrest said.
\"They will take the empty bottle out, drill a hole in it, put in more toner, seal it and sell it as a re-manufactured cartridge.
You have to do more than that.
\"Since the cartridge world relies on repeat business, it needs to maximize the life of the empty cartridge that comes with it.
\"We are producing a product that can last five cycles,\" said Cliff nornmachel, franchise manager at Cartridge World in New York and Connecticut.
\"If our product lasts only one cycle, it means that I have to replace all the parts I replaced in the first cycle.
\"The world of cartridges cleans, fills and serves cartridges of all types.
Another problem with the refill is to keep up with the innovation of ink cartridge design while facing new legal challenges from printer manufacturers.
Lexmark filed a copyright infringement lawsuit against Static Control Components Company in North Carolina on 2002, which produced components used to remanufacture ink cartridges.
The lawsuit also argues that static control violates the Digital Millennium Copyright Act.
The static-controlled Smartek chip reproduces some of the digital code required for Lexmark printers to recognize cartridge authorization.
On February 2003, Lexmark won a ban on Static Control Components, which appealed to the Sixth Circuit Court of Appeals in the United States.
The ruling is pending.
On February, static control released a new Smartek chip;
Seth D said Lexmark has filed a claim against Static Control Components and remanufacturers that use the new chip.
Greenstein, a static control lawyer.
Another problem with cartridge refills and remanufacturers is that some consumers have a bad impression of a discount deal on printer ink ---
Results of E-
Mail sells cheap cartridges, a strategy that the world of cartridges does not use.
Cartridge World believes that high quality and low prices will help it win small business and home users.
\"Because we do business with bricks and mortar on the street, most people are obviously walking --ins,\'\' Mr.
Nonnenmacher says his customers.
But the company is also \"chasing the company\", he added \". \'\' Mr.
Yajin also achieved growth through a potential alliance with printer manufacturers.
One possibility is that printer manufacturers can offer customers the option to bring empty cartridges to any Cartridge World nearby for refilling instead of sending empty cartridges back to the manufacturer for recycling. Frank J.
Franca, a retired New York City police officer opened a Cartridge World store in Franklin Square, Long Island, on January, as he wanted to \"participate in a new idea that might take off\" video rental store. Mr.
Francia, who has done little advertising, relies on the bold yellow and black ink cartridge World logo on the store to attract a steady stream of customers.
Before he starts to advertise more aggressively, he wants to complete the training for four employees.
\"In a month,\" he said, \"I will go out and start to catch it.
His advantage, he said, is that there are no shops or residences around, \"there are people who don\'t use what we sell here . \".
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